OWN YOUR Narrative

Architecture of Cognitive Decisiveness

Mindwave Strategies
Planning, managing, and operating influence systems to achieve the strategic objective

Why Mindwave Strategies?

The Challenge: Reality is escaping your control Many organizations and individuals find the narrative slipping away—struggling to introduce new ideas in a saturated environment, facing communication crises, fake news, or declining public trust. In these scenarios, traditional tools are no longer sufficient.

The Solution: Proactive Control of the Cognitive Space Mindwave Strategies serves as the strategic and operational arm for decision-makers, reshaping the target audience's perception of reality: what they think, feel, and how they act. The goal: stop reacting to events and start actively shaping the narrative agenda across physical and digital arenas.

Moshe Amar

Strategic Advisor in Cognitive Influence and Perception Management, from Strategy to Execution

  • Strategic Architect: Prov experience leading dozens of large-scale operations in complex arenas, facing diverse audiences under high uncertainty
  • Operational Consultant: Merges high-level strategy with precise execution, from planning through influence management to measuring real-world impact
  • Pioneer of Cognitive Influence: Led the development and implementation of advanced strategic perception and influence capabilities at the IDF General Staff level over the past decade
  • Doctrine Developer: Key partner in shaping official doctrines and concepts in the field, bringing a rare systemic understanding to every challenge

Credentials: Lt. Col. (Res.) | High Security Clearance | Authorized Ministry of Defense Vendor | Influence & Information Warfare Expert | BA Business Administration | MA Government & Public Policy

Professional Vision

"core mission is to design influence and cognitive systems that shape perception, guide responses, and drive meaningful action

For me, cognitive influence is a mechanism for large-scale strategic reality-shaping. I do not operate neither a publicist nor a spokesperson, I build reality from diagnosis to implementation, from the data to achieve the strategic objective."

 

Our Services

Strategic Design

Leading executives and public figures in shaping the strategic-cognitive decision-making space

Influence & Cognitive Systems

Planning and operating continuous influence maneuvers, from narrative development to field and network operations

Information Systems & Models

Building cognitive information systems and decision-making models for command and control, enabling precise workflows in the cognitive space

Lectures & Workshops

Transferring knowledge and methodology to the organization: Narrative Control, Defensive Intelligence against foreign influence, and strategic event analysis

The Strategic Gap: Cognitive Reality-Shaping vs. Traditional Tools

Control & Reality Design
(vs. Reactivity)

Managing and focusing information to emphasize selected messages that serve the narrative. Instead of only answering “What happened?”, we frame what matters

Framing & Interpretation
(vs. Dry Reporting)

Facts are the anchor, but meaning is created through context. we provide the "lenses" through which the audience interprets reality

Full Cognitive Enclosure
(vs. Official Channels)

Synchronizing organizational messaging with voices from the field. Integrating official, indirect, and organic channels to create a consistent, clear effect

Cognitive Resilience
(vs. Firefighting)

Designing narratives that embed thought patterns over time, creating durability so that during a crisis, the audience's interpretation remains stable and favorable

Broad Influence
(vs. Base Focus)

Operating across diverse audiences—supporters, opponents, and the "invisible" silent majority—to expand the circles of legitimacy